Find that neighborhood! And give it a color!

I found an interesting website today – http://www.trulia.com. They use “heat maps” to gives users a graphical idea of pricing in the area.
heatMap.jpg
Nice touch. I wonder who that helps the most? The people investigating an unknown area for hot tips on hot markets? Does it help agents? What would be an improvement on the idea? Crime stats overlaid on the pricing? School data?
I like it.

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