To Stage or Not to Stage?

When you are selling, or for that matter – listing – a vacant home, you should consider decorating – or “staging” – the home to show it in its best light possible.
The questions that begs asking is: Does a well-decorated and “staged” interior help a home sell faster and/or help retain a higher asking price versus a vacant home? The conventional wisdom answers “yes” to both questions, but I’d love to see some hard data on the matter. One of my clients just had their home staged, we received two offers within two days after the home was staged.
Kevin Htain of Identity Home did the staging and did a fine job. Take a look at a few “before” and “after” pix:
staged_stairs_before.jpg
Before
staged_stairs_after.jpg
After

staged_living_before.jpg
Before
staged_living_after.jpg
After

staged_dining_before.jpg
Before
staged_dining_after.jpg
After

staged_kitchen_before.jpg
Before
staged_kitchen_after.jpg
After

staged_masterRetreat_before.jpg
Before
staged_masterRetreat_after.jpg
After

staged_masterBath_before.jpg
Before
staged_masterBath_after.jpg
After

There are more than enough comparisons there to give you the idea – staging a home makes a house much more inviting than an empty space. Kevin Htain did an excellent job of looking at the interior & exterior of the home and creating an overall scheme that worked. Moreover, the owner of the home believed enough in the concept that he willing paid for the staging, hoping that it would pay off with a buyer who would see themselves in the home by extension of the furnishings.
The owner’s investment paid off almost immediately after the staging was finished and after the property had been on the market for 5 months. Needless to say, the owner was relieved to have made a wise investment and was happy to finally sell the house.
I don’t know whether or not the right buyer just came along at the right time, and the house had escaped their attention thus far, but I can’t help bu think that the staging was the tipping point that made them act and make an offer.
Kevin Htain, ASP, IAHSP can be reached at:
IDENTITY HOME staging+design
www.identityhome.com
www.stagedhomes.com/identityhome
[email protected]
562.884.1026

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